W.O.B-World Of Beer
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Task: Rather than being celebrated for pairing a wide selection of food and drink menu items and hosting a mix of in-house events, WOB’s menu and event calendar go largely unexplored by new and returning visitors.
Audience: Gen Z and Millennials searching for travel, cultural immersion locally and authentic dining venue for relaxation, conversation, diverse culinary experiences
Insight: Adventure awaits near and far-Young Americans who want to experience the thrill of travel even when the destination is in their own backyard.
Strategy: Explore like a local-We seek to redefine what it means to live like a local through a diverse world of global ingredients, international flavors, and multicultural events.
Creative Idea: Brews and Bites Passport Campaign-Loyalty program enhancement, social media powered events, tech-conscious rollout
